The story of simpego - simpego

The story of simpego

simpego is a young and fresh insurance company from Zurich-Altstetten. Fully digital, it offers innovative insurance solutions for cars, motorbikes, vans, classic cars, household contents, buildings and pets.

The simpego product family grows and grows

Simpego makes a successful start to the new year and receives the “Top Consultancy” award for pet insurance from the independent FraLytics Institute in January.

Just in time for its 8th birthday on 1 February 2024, simpego launches the first simpego Select product: ‘Home Assistance’ insurance. Further insurance solutions are already being planned and will be rolled out in 2024.

Excellent service and new products

In the very first quarter, simpego wins the “Excellent Service” award from FraLytics.

Simpego hat im Jahr 2022 die Auszeichnung „Exzellenter Service“ erzielt.
Simpego has achieved the “Excellent Service” award in 2022.

Top car insurer

After personal liability and household contents insurance, car insurance also receives a top award from the Swiss Institute for Quality Tests in June 2023, namely “Top Car Insurer”

Now available in English!

simpego will be offering its website in four languages from summer 2023. All online calculators, documents and customer service will now also be available in English in addition to German, French and Italian.

simpego launches pet insurance

On 1 November 2023, simpego launches “simpego Pet”, the third product segment after Car and Home, with pet insurance for cats and dogs.

Voted best household contents and personal liability insurance in Switzerland

In January 2022, simpego is named the best personal liability and household contents insurance in Switzerland by the Swiss Institute for Quality Tests.

At the end of the year, simpego’s offering is expanded to include Italian as a third language.

Auto Dextra becomes simpego

The year of the rebranding: Dextra Versicherungen AG becomes Simpego Versicherungen AG. On 1 February 2021, Dextra Auto changes its name to Simpego and new insurance products are to be offered in the first quarter.

Unstoppable on the road

Dextra Auto is growing unstoppably! Once again, sales more than doubled compared to the previous year and totalled over CHF 21.6 million at the end of the year. In just three years of operations, the start-up has become a contender for the list of the 30 largest insurance companies in Switzerland. Dextra Auto was also able to finance itself again in 2020. A total of CHF 50 million in capital has now been invested in the company. Numerous press reports confirm Dextra as an extremely attractive product with the shortest and most comprehensible terms and conditions in Swiss car insurance.

simpego (still operating under the name Dextra Insurance at the time) is voted Top Swiss Fintech Startup 2020 by the fintech community.

Innovative insurance solutions

The year in which Dextra Auto’s turnover in Switzerland almost tripled to CHF 9.5 million and the company became the tenth-largest car insurance company in Switzerland by the end of the year. To finance this growth, the shareholders invested additional capital in Dextra Auto. Dextra Auto also implemented a wide range of technological innovations in the Swiss car insurance market. For example, it launched the first two “pay as you drive/pay how you drive” products on the Swiss market with its partners kasko2go and autosense. Together with OCC, it also launched the first online insurance offer for old and young timers in Switzerland. In autumn, Dextra Auto also became active in French-speaking Switzerland.

Official starting signal

The official launch took place on 1 January 2018 and the first customers in German-speaking Switzerland were insured via the newly launched platform. By the end of the year, the product range had been significantly expanded and digital sales channels for intermediaries and brokers had also been established. A new financing round also took place in October. On 31 December 2018, Dextra Auto reported sales of CHF 3.4 million.

Its own FINMA licence is here!

This year, Dextra Auto was able to finance itself with external capital for the first time. Dextra Auto’s lead investors were Pax Versicherungen from Basel and the insurance group die Bayerische from Munich. In November 2017, Dextra Auto also received a licence from FINMA to sell car insurance in Switzerland and the Principality of Liechtenstein. The technical basis for the online sale of car insurance was developed together with the IT partner and German start-up sum.cumo.

The foundation

Dextra Versicherungen AG (Dextra Auto) was founded in 2016 as a start-up and spin-off of Dextra Rechtsschutz AG with a share capital of CHF 1 million. Its aim was to establish an insurance company in the car insurance market that digitalises insurance processes as far as possible. Based on modern technological innovations (machine learning and artificial intelligence), the young company aimed to offer the best price/performance ratio, the best customer service and the most comprehensive product on the market.